About Me

Inner radiance isn't an abstract concept. It's an internal feeling.

The moment someone starts trusting themselves, seeing their own potential, feeling whole rather than fragmented. Walking into a room differently. Making decisions from a grounded place. Recognising yourself in the mirror again. That is what this work is for.

Black and white photo of Sasha Kitashova, coach and coach supervisor, sitting infront of a laptop. She is talk and using her hands to describe a concept while on a video conference call.

Hello,
I’m Sasha.

Scientist, leader, and coach who believes that within every person lies an innate, inner radiance.

Twenty years leading people; a lifetime drawn to what lies beneath.

For more than 20 years I worked in global leadership roles in the pharmaceutical industry, leading large international teams and working across cultures and continents. During this time, I met many brilliant, talented people who were capable of far more than they believed. I saw how often people limit themselves — not because of lack of ability, but because of doubt, fear, high expectations, or uncertainty about their direction.

I always felt a strong desire to help people grow and believe in themselves. Earlier in my career I explored teaching, and later leadership gave me the opportunity to support the development of many professionals. Yet something was still missing. Leadership often focuses on performance and results, while I was drawn to something deeper... the growth of the whole person.

Everything changed when I completed my first coaching training for leaders. In that moment I realised: this is exactly the work I had been looking for.
Coaching creates a space where people can think independently, explore their own perspectives, and make conscious decisions about their lives and careers. My role is not to give answers, but to help people hear their own thinking more clearly, recognise their emotions, and take responsibility for their growth and direction.
I first began coaching within the corporate environment, and over time it naturally became an increasingly important part of my professional life. Today I work with leaders and individuals who want to deepen their self-understanding, unlock their potential, and move forward with clarity and courage.

Authenticity

My Core
Values

Curiosity

Authenticity and integrity

Genuine growth begins with acts of honesty and intention; within ourselves, and with others.

Curiosity and trust in human potential

I approach every conversation believing people are far more capable than they often realise.

Respect for each person's unique path

Every individual carries a unique story. My role is to honour you, your journey, and the goals you want to work towards.

Growth through reflection and courage

True development requires the courage to meet yourself honestly and believe in your ability to grow.

respect

Courage

At the heart of my coaching is a belief that people are far more capable, creative, and resilient than they often realise.
My coaching approach is based on a holistic view of the individual. I believe that professional success, personal fulfilment, and inner alignment are deeply connected.
In our work together, I create a calm, respectful, and supportive environment where clients can explore their thoughts, emotions, and aspirations with openness and curiosity.
I combine strategic thinking developed through years of executive leadership with deep listening, empathy, and reflective dialogue. This allows clients not only to clarify their goals, but also to connect with their inner resources and develop the confidence to move forward.
Working across cultures has given me a deep appreciation of diverse perspectives and human experiences. It has also strengthened my belief that while our contexts may differ, the desire to grow, contribute, and live authentically is universal.
- Over 20 years of leadership in the global pharmaceutical industry
- Executive leadership roles at Vice-President level, managing regional teams of 400+
- Living and working across the United Kingdom, Europe, Asia, and Singapore
- Coaching clients from more than 20 nationalities since 2015
- Over 10 years of coaching and coaching supervision experience
- PhD in Biological Sciences
- Postgraduate Diploma in Psychosynthesis Leadership Coaching, Institute of Psychosynthesis / Middlesex University, UK
- Embodied Coaching Supervision Training, Psychosynthesis Coaching Limited, UK
- Team Coaching and Group Dynamics Training, Psychosynthesis Coaching Limited, UK
- EMCC Global Individual Accreditation — Senior Practitioner
- EMCC Global Coach / Mentor Supervisor

An illustration of coral in light blue, a soft yellow gradient is seen behind.

“Witnessing radiance return, slowly and courageously, one choice at a time... I could do this work for the rest of my life.”

One of the most rewarding moments in my work is seeing clients begin to recognise themselves not just through the roles they play (at work, in their families, or in society) but as whole, capable, and evolving individuals.

When people start to see their own value and potential more clearly, something powerful shifts. They begin to trust themselves more deeply and feel the freedom to move toward the life they truly want to create.

with gratitude, sasha kitashova

Ready to Begin?

If you find yourself ready to turn inward to do the quiet, courageous work of returning to yourself — I'd love to begin with a conversation. There's no obligation, just an open door.

Get in touch